ESPN waited to see where the SEC signed before moving forward.
And BTW, ESPN was paying practically nothing for tier 3 ACC content anyhow.
Something could have EASILY been negotiated if the ACC wanted. Each ACC school builds its own infrastructure, something they are doing currently, then ESPN negotiates the rates. It really would have cost ESPN VERY VERY little. They already had the content and they could have charged the schools for infrastructure. ESPN could have assured themselves of getting to the break even point, and then negotiated some sort of a profit split with the ACC.
Anyhow, Swfford said he and Jordan essentially decided against it. I think they feared making the gamble. The up front costs, as they currently are today, belong to the schools. They're paying for most of the increase in infrastructure.
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In response to this post by daveinop)
Posted: 07/30/2016 at 4:36PM